Category: Uncategorized
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Unwrapping Nestlé’s Ethical Dilemmas: Navigating Scandals and Lessons for Corporate Responsibility
Nestlé, a primary food and beverage industry player, has faced many ethical and legal issues, impacting how people view the company. One big problem is how Nestlé promotes baby formula in poorer countries. Nestle claimed their formula was better than breast milk. However, it was diluted formula with (often unsanitary) water, further reducing its nutritional…
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Navigating the Seas of Branding: Lessons from Coca-Cola’s Journey
In the annals of marketing history, few missteps have resonated as loudly as Coca-Cola’s introduction of New Coke in 1985. The decision to replace the beloved classic formula with a supposedly improved taste was met with a resounding rejection from consumers. Despite New Coke’s alleged flavor enhancement, it failed spectacularly, serving as a cautionary tale…